Since we founded Opportune Baits back in November of 2018, we have been striving to make higher quality baits than most “large” companies. Opportune Baits started out as an idea after one of our favorite lure brands shut down. Disappointed that we couldn’t find any other brands that carried similar baits, we made a decision to start making our own soft plastic lures.  Ever since then we have been perfecting our formulas, recipes and working on our customer service through trial and error.